We've seen the Texas high school football stories again and again. But what's the game like outside of those areas? Inspired by real life accounts from Superbowl champion Ray Lewis, Under Armour took a peek into how the game is played in the inner city, but more importantly, what it takes to even earn a spot as a starter.

The five minute short film had a :60 and :30 lift that aired nationwide. It was also remixed to a fan-made music track during the "Natural Born Hitters" contest, hosted by Pharrell Williams.

Under Armour disrupted the footwear world when it announced it was the first brand to build a shoe in a clothing factory, giving it a one-of-a-kind fit. We turned to director Peter Berg (Battleship, Lone Survivor) to craft the story of our hero, Apollo, as he journeys through the echoes of past innovations. We also called upon music artist, Hudson Mohawke, to craft an original score for the campaign.

How exactly does Julio Jones always ring in the long ball? He'll break it down for you... in reverse.

The :60 spot was well received, eventually becoming the first of a "How It Ends" franchise that would later star Buster Posey and Stephen Curry.

Journey with Stephen Curry from Shenyang, to Guangzhou, to Hong Kong, to Taipei as he promotes the "Curry 2.5" signature basketball shoe in this short documentary. 

Throughout the trip, I did on-fly editing to produce mini pieces for Under Armour social accounts, while also doing videography.

Part II of the "Book Of Will" global advertising campaign for Under Armour, starring Jamie Foxx, Manteo Mitchell, and Natasha Hastings. An ambitious premise where famous lines from history are rewritten into Under Armour's ethos.  

The :60 and :30 were broadcast nationwide. 

How does Tom Brady, the NFL's greatest quarterback of all time, continue to get better as he ages? TB12 pajamas work to rebuild your body while you rest. The product video debuted at Under Armour's CES booth 2017. A month later, Tom Brady engineered the greatest comeback in Superbowl history to become the NFL's all-time winningest quarterback.

The campaign also featured insight from Misty Copeland. To learn more about recovery sleepwear, click here.

With the wearables market continually growing, Under Armour decided to be a player in the already saturated market. Instead of just creating another step counter, UA created a system called Healthbox- a collection of technology products that seamlessly connect to analyze the 360-degree view of your health. Debuting at CES 2016, we created a short film to show the world our vision of what the future of health tracking holds.

I was also responsible for developing retail loops, and "how-to" product videos. To learn more about healthbox, click here.

Marathoner, Nick Arciniaga, doesn't let the rainy season of New Mexico hinder his training in this cinematic product video for Under Armour's Storm technology.

In 2011, Cam Newton was riding the high of one of the most historic college football championship victories. He was drafted by the Carolina Panthers with the first pick. Despite his success, many critics argued that his style of play would not translate to the big league. He was new, young and unproven- much like the Under Armour Highlight Cleat. Those two, coupled with the up and coming electronic artist, AraabMUZIK, lead to one of Under Armour's most iconic broadcast spots. Within two years, the Highlight Cleat went on to become the best selling football cleat.

Two Feet has joined forces with American Indie Pop Band, SHAED, to release “Part Time Psycho”. The single will be released with SHAED’s debut album, High Dive.

August 2009. A year after graduating from film school, I took the plunge into a feature length film. Writer. Director. Editor. It's safe to say this project was very close to my heart. It premiered at the AOF film festival in Los Angeles 2010, where it was nominated for "Best Picture - Feature", "Best Editing - Feature", "Best Actress - Feature", while winning "Best Actor - Feature". 

Amazon Prime users can view for free here.

Part of the 2013 "I WILL" campaign for Under Armour, "Future Girl" envisions what athletic apparel could do for the athlete in the not-so-distant future.

Under Armour and Marvel partnered to create Captain America branded apparel. With footage+ soundtrack provided by Marvel, I created a shortform trailer of the film, which had digital ad buys to promote the upcoming theatrical release and the Under Armour product.

Winner of a bronze Cannes Lion, a veteran recounts an emotional story in this non-profit film for Brady United.

Empowered People. Cleaner Planet. The PUMA x FIRST MILE Collection uses sustainable yarn from recycled plastic to positively impact communities of collectors within the First Mile network.